
2024 Commercial Strategy Conference - Korea Agenda Photos and Downloads
The HSMAI 2024 Commercial Strategy Conference – Korea was a successful and memorable event for all who came along and joined the local Hotelier community at the Novotel Ambassador Seoul Dongdaemun Hotel on Friday 28-June.
Thank you to all the incredible Speakers who shared their industry knowledge & expertise, and, thank you to all Attendees whose engagement and enthusiasm made it a fantastic day of connecting in person, networking, and learning together as a community of Korean Commercial Hoteliers.
PHOTO GALLERY
DOWNLOAD SLIDES
| Session | Speaker | PDF Download- KOREAN |
|---|---|---|
| Introduction of HSMAI | Glen Grosic |
Download |
| Transforming Digital Hospitality | Prof. Jinsoo Han |
Download |
| Customer Booking Behavior and Trend Change as seen through Data | Heerah Lee |
Download |
| How Retailing is Enabling Hoteliers to drive Total Revenue | Carol Park |
Download |
| Catalysts for Change | Amadeus – Edward Wright, Nagisa Ishikawa |
Download |
| Ways to Maintain Revenue from Refunds | Carrie Yoon |
Download |
| How to Optimize Customer Touchpoints through Digital Marketing | Cindy Chung |
Download |
| Evolving the Front Desk: Modern Upselling Techniques for Today’s Customer | Kelly Song |
Download |
| A Showcase of Genuine Hospitality | Seungjoon Lee |
Download |
| Revenue Beyond the Room: The Role of a Technology Ecosystem in Growing Revenue per Guest | Agilysys – Amanda See |
Download |
| The Benefits of Investing in Digital Transformation for Hotels | Yana Kim |
Download |
| How to Effectively Utilize Technology to Enhance the Customer Stay Experience | Stefan Wolf |
Download |
| On & Off : The Evolution of Sales Managers | Aden Kim |
Download |
| Adapting to Evolving Hospitality Trends : Meeting the Diverse needs of Event and Wedding Customers | Tiffany Jei |
Download |
| Strategies for Attracting MICE Business while Considering Changing Customer Expectations | Daeho Jeong |
Download |
| How can Technology Elevate the Digital Guest Experience? | Charles Park, CRME |
Download |
| The Role of the Revenue Manager in Response to changes in Guest Journey in the Digital Environment | Lany Bae |
Download |
| Automating Success : Transforming Distribution in the Digital Age | Byeong Il Park |
Download |
| Road Map of the Guest Journey Experiencee | Matthias Lee Geoffroy, MBA |
Download |
| Adapting to New Realities: Korea Tourism Organization’s Pre-COVID and Current Strategies to Support Hotels | Yongan Jeong |
Please email us to request for a copy |



















































































































































































































