About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Resources for sales professionals to fuel sales in their organisations, including articles, white papers, conference presentations, and templates. Explore resources, tools, jobs, education and news from HSMAI and other trustworthy sources. HSMAI does the work for you by collating all your resources in one place at ‘My Sales Hub’.

Inspire your marketing by accessing presentations from HSMAI Strategy Conferences, insights from industry marketing leaders, and marketing templates for job descriptions, budgets and more. ‘My Marketing Hub’ does the work for you by collating all your interests into one place.

HSMAI offers invaluable resources to optimize your revenue, from HSMAI’s Revenue Optimization Conference (ROC) presentations to expert articles, & revenue management templates for job descriptions, forecasting, budgeting and more. ‘My Revenue Hub’ does the work for you by collating all your resources into one place.
Our History
Platinum Education Partner
HSMAI Asia Pacific Locations
Our Team
HSMAI Asia Pacific Board of Directors
HSMAI is very privileged to have some industry experts to guide the association and ensure that the organisation complies with local laws and operates in an ethical manner. Thee Directors are required to be Australian residents as the association is incorporated in Australia. Currently, the board directors are:
HSMAI Asia Pacific Advisory Board
HSMAI is very privileged to have many volunteers who assist us in an advisory capacity to continually improve and grow the association across Asia Pacific This group are experts in their respective fields and are very important to the ongoing growth of the association.
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Shannon Knapp Founder/Director, SKNapp Consulting & HSMAI Advisory Board member & HSMAI Certified Trainer in Revenue, Distribution & Reservations
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Dr. Huilian Duan Managing Director, TUI BLUE Hotels & Resorts APAC & President, HSMAI Greater China Chapter
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C.S. Ramachandran, CRME VP Hotel Revenue Optimization, Preferred Hotels & Resorts and | National Advisory Board, HSMAI India | HSMAI Commercial Advisory Board
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
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Stefan Wolf (스테판 볼프) Managing Director, Wolf Commercial Consulting and President, HSMAI Korea (Wolf Commercial Consulting 대표이사 & HSMAI 한국 회장)