THE GLOBAL COMMERCIAL STRATEGY CONFERENCE FOR HOTELIERS
14th-15th May, 2026 | Marina Bay Sands | SINGAPORE
Uniting education, collaboration & innovation for 25 years
EUROPE
AMERICAS
ASIA PACIFIC
LATAM
MIDDLE EAST
(Formerly the Revenue Optimization Conference - ROC)
Not just ideas—real conversations, real challenges, real solutions.
CSC is HSMAI’s flagship commercial strategy event, delivered across five regions worldwide—bringing together sales, marketing, revenue, and distribution into one unified approach to performance.
May is a busy time for hospitality events across the region—each offering a different perspective on the industry.
The HSMAI Commercial Strategy Conference is designed specifically for commercial leaders in hotels, with a focused agenda on revenue, distribution, sales, and marketing—bringing these disciplines together into one integrated commercial strategy.
Now in its 11th year in Asia Pacific, and built on more than 25 years of HSMAI’s Revenue Optimization Conference legacy, CSC continues to bring together senior hotel leaders to share practical strategies that drive results.
WHY ATTEND?
If you’re responsible for performance, this is your room.
- Revenue & Distribution
- Sales & Marketing
- Mini-Roundtables – bring your challenges and exchange ideas with experts
- Masterclasses – focused learning for immediate application
- Chief Commercial Officers Roundtable – a closed-door session for senior leaders
Marina Bay Sands Expo and Convention Center
A WORLD CLASS VENUE
Day 1 — Insight & Alignment
A fast-paced program of mainstage sessions and focused breakouts across:
- Revenue & Distribution
- Sales & Marketing
Day 2 — Application & Exchange
- Mini-Roundtables – bring your challenges and exchange ideas with experts
- Masterclasses – focused learning for immediate application
- Chief Commercial Officers Roundtable – a closed-door session for senior leaders
Marina Bay Sands Expo and Convention Center
A WORLD CLASS VENUE
2026 VENUE PARTNER
2026 PARTNERS
230
Attendees
32
Speakers
21
Countries
WHY ATTEND?
Interested in becoming a sponsor or partner?
HSMAI Commercial Strategy Conference delivers the most compelling and comprehensive revenue management event for the hotel industry and convenes key stakeholders to address the most critical trends affecting revenue management in hotels today.
With powerful educational and networking opportunities, this is the can’t-miss conference of the year for engaging with Revenue, Marketing and Sales Leaders in Asia Pacific.
Need help convincing your manager?
Make Your Case to Attend
Need help convincing your supervisor to let you attend the HSMAI Commercial Strategy Conference? Use this ROI calculator and template to present your attendance proposal to your manager.
Price: From only US$250.00 per person
