2025 Commercial Strategy Conference Asia Pacific
(Formerly the Revenue Optimization Conference - ROC)
Uniting education, collaboration & innovation for 20 years
WHAT YOU CAN EXPECT
For over 20 years, HSMAI ROC has brought industry professionals together for separate sales, marketing, and revenue optimization conferences, setting the standard for education, insights, connections, and inspiration in these dynamic fields. This 2025, we’re making a bold move—rebranding to the Commercial Strategy Conference (CSC). By breaking away from the silos of Sales, Marketing, and Revenue Management, we’re uniting these commercial areas under one annual event across our five regions: Americas, Asia Pacific, Europe, Middle East & Africa, and LATAM.
You’ll still get the niche insights and best practices you rely on, along with strategies to bring your teams together and perform better as a cohesive Commercial Team. All conferences remain true to the HSMAI way—created by hoteliers for hoteliers.
Connect with industry leaders and innovators at CSC. Each year, HSMAI’s Advisory Boards carefully curate expert speakers who deliver valuable insights across all areas of commercial hospitality. Expect engaging conversations that inspire fresh ideas, drive innovation, and elevate your commercial strategy.
A WORLD CLASS VENUE
Marina Bay Sands Expo and Convention Center
10 Bayfront Avenue
Singapore
Level 3, Begonia Ballroom & Junior Ballroom
DIRECTIONS
WHY ATTEND?
- The only Commercial Strategy Conference in Asia Pacific leading the way for education, insights, connections, and inspiration in the fields of revenue, distribution, sales and marketing.
- A perfect opportunity to check if your current strategy is aligned with the changing market trends.
- Learn how the Marketing, Sales & Revenue Management Relationships work hand-in-hand to grow your commercial strategy.
- All sessions are created by hoteliers for hoteliers.
- Discover the latest tools to help you implement your strategies.
- Benchmark the performance of your teams with that of your competitors
- Engage with corporate leaders and property-level hoteliers, HSMAI’s Commercial Advisory Board members, General Managers, Marketers, Operations, Sales, and Revenue Management teams.