2025 Commercial Strategy Conference - Singapore
Presentation Downloads
The agenda for the 2025 Commercial Strategy Conference was a huge success! Thank you to all the incredible speakers who shared their industry expertise. And thank you to all attendees that made it a fantastic 2 days of connecting face to face again in the industry that we all give our heart and souls to.
Day 1 Conference Sessions
| DAY 1 | Speaker | PDF Download | Videos | |
|---|---|---|---|---|
| Driving Excellence: Building a Unified Commercial Strategy |
Charis Choi, Chris legaspi, Michael Belanger, Ollie Ansell |
No Slides | Watch | |
| How Travellers are Booking in 2025
Amadeus Short Term Rentals vs Hotel PACE – Singapore & Bangkok |
Katie Moro |
Watch | ||
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Cross-Industry Innovation: Lessons From Luxury Retail |
Dr. Jinju Heo |
Watch | ||
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Building The Right Tech Stack For Commercial Success |
Philip Schaetz |
Watch | ||
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Breaking Barriers: Aligning Hotel Marketing & Revenue Mgmt to Optimize Demand |
Tracy Dong | Contact IDeaS | Watch | |
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From Gen Z to Boomers: How to Build a Cohesive, Inclusive Workplace |
Cinn Tan, Paul Er, Heidi Gempel | Watch | ||
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The Role of AI & Smart Technology in Shaping Tomorrow’s Events |
Navodit Srivastava |
Watch | ||
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The Disrupted Search: How AI is changing the Rules of Travel Discovery & Hotel Booking |
Izaac Chan, Charline Boccara |
Watch | ||
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Lightning Rounds: Beyond RevPAR: The Hidden Metrics That Drive Hotel Profitability |
Anders Johannson |
Watch | ||
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Lightning Rounds: From Research to Practice: Solutions for Reducing Administrative Burdens in Commercial teams |
Celine Quek |
Watch | ||
| Lightning Rounds: Human decision-making in RMS Systems |
Basak Benizci Guillet |
Watch | ||
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The Upgrade Economy: How Smart Hotels Maximize Guest Spend |
Dan Hiza | Watch | ||
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The Evolving Dynamics of Distribution |
Jun Lai, Heather Scharmer, Tejveer Bedi |
No Slides | Watch | |
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Illuminating Tomorrow’s Demand |
Kuan Yii (Chan) |
Watch | ||
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AI and EI: The Magic Formula for Success? |
Tareq Bagaeen |
No Slides | Watch |
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HSMAI Happenings |
Brian Hicks and Glen Grosic |
Watch |
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Day 2 Masterclasses and Partners Insights
| DAY 2 | Speaker | PDF Download |
|---|---|---|
| MASTERCLASS: Pricing the Impossible |
Prof. Sherri Kimes |
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| MASTERCLASS: Price to Value Assessment: How to price your Rooms, Menu items or Event Space |
Pallavi Nirula Nath |
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MASTERCLASS: Managing Up |
Dr. Bhanu Ranjan |
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MASTERCLASS: Sharpen Your Pricing Skills: Balancing Automation with Human Smarts |
Basak Denizci Guillet |
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MASTERCLASS: Commercial Clarity: Turning Strategy into Daily Focus |
Heidi Gempel |
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PARTNER INSIGHTS: The Role of AI & Smart Technology in Shaping Tomorrow’s Events By CVent |
Navodit Srivastava & Samantha Ng |
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PARTNER INSIGHTS: Beyond Rooms Optimization by IDeaS |
Tracy Dong |
Contact IDeaS |
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PARTNER INSIGHTS: Personalization That Pays: The Upsell Strategies Hotels Need Now by PlusGrade |
Dan Hiza |
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PARTNER INSIGHTS: Outpace the Competition: Leveraging Technology to Win in a Crowded Market by ProfitRoom |
Marisa Nolan |
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PARTNER INSIGHTS: Amadeus Product Cases |
Raymund Peh and Bernard Tan |
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MASTERCLASS: Beyond RevPAR – Hidden metrics that drive Hotel Profitability |
Heather Scharmer, Brandon Chan, Anders Johansson |
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MASTERCLASS Tech Stack: Design Your Own Blueprint for Success |
Philip Schaetz |
