How Generative AI is Transforming the Travel Industry

While Artificial Intelligence (AI) has been a mainstay of travel technology for a decade or more, there has been an explosion of interest in Generative Artificial Intelligence (Generative AI) since ChatGPT brought the topic to wider public consciousness in late 2022. But what is happening on a practical level? Where are the challenges being observed and tangible benefits delivered? 'Navigating the Future' answers these questions. Commissioned by Amadeus and conducted by Mercury Analytics, the extensive survey engaged 306 senior travel technology leaders with experience of Generative AI from ten key markets in North America, Europe, and Asia Pacific. What this cohort told researchers was illuminating. Generative AI is already in widespread use across the travel industry. This is a technology whose time has arrived. Moreover, continued investment in Generative AI is the top technology priority for the industry over the coming year, suggesting the pace of change is set to accelerate. Download the full report to know more about how Generative AI is transforming the travel industry. Key findings include: Generative AI is cited as a top priority for the coming year by 46%, ahead of any other...

Impact of China’s reopening on pricing and demand

The hospitality landscape in 2024 is a study in contrasts. As we look toward 2025, global pricing trends reveal a resilient industry, but one marked by stark regional differences. Drawing on Lighthouse data, we'll cut through the noise to examine the current state of play, with a spotlight on Asia-Pacific. Our global analysis paints a picture of uneven recovery. Some regions are charging ahead, while others grapple with lingering challenges. This patchwork of progress hints at the complex forces reshaping our industry post-pandemic. Let's dive into the data and unpack the insights that matter. Latin America leads the charge Latin America has emerged as the star performer in hotel pricing recovery. With a remarkable 12.2% year-over-year increase in pricing from 2023 to 2024, the region has not only bounced back but significantly outpaced its pre-pandemic levels. Key driver: A growing middle class with increased travel propensity, fueled by stabilizing inflation and strong labor markets. Takeaway: This robust demand presents opportunities for more aggressive pricing strategies and yield management techniques in the Latin American market. Europe and North America: Stability amid uncertainty Europe has shown steady growth, with pricing increasing...

8 game-changing hospitality trends for 2025

Get ready for a hospitality transformation in 2025! With new tech-driven trends reshaping guest expectations, discover how hyper-personalization, retail-focused services, and flexible payment options set the stage for unforgettable stays and boosted revenue. Dive into the top 8 trends redefining the guest experience—and learn how your hotel can stay ahead. As we move into 2025, the hospitality industry is at a transformative crossroads, spurred by shifting consumer expectations and the rise of a new generation of travelers. Gen Z is taking the reins as a dominant consumer segment, bringing high expectations for personalization, flexibility, and digital convenience. Simultaneously, travelers of all ages prefer immersive, meaningful experiences that emphasize sustainability, convenience, and seamless service. The confluence of these demands is reshaping hospitality, with advanced technology leading the way in helping hotels respond to this new landscape. With tools like AI, integrated retail solutions, and more, hotels are uniquely positioned to adapt to these changes and capture new revenue streams. Sabre Hospitality Solutions has curated the top 8 trends set to define 2025, highlighting ways for hoteliers to enhance guest satisfaction, foster loyalty, and drive profitability. 1. Hyper-Personalized Guest Experiences Hyper-personalized...