What hoteliers need to understand about AI-driven discovery, evolving search behavior, and the next generation of direct booking experiences.

AI search is changing the way travelers discover hotels and make booking decisions. What started as a tool for trip inspiration is quickly evolving into a new layer of hotel discovery, comparison, and booking behavior.

Platforms like ChatGPT, Claude, and Google are no longer simply returning lists of links. They are interpreting intent, recommending hotels, comparing options, and increasingly shaping which brands travelers see first.

At the same time, concepts like Model Context Protocol (MCP), AI connectors, and emerging booking ecosystems are creating new questions for hoteliers around visibility, trust, distribution, and direct revenue.

In this on-demand webinar, Sanjay Vakil, Cofounder and CEO of DirectBooker, and Luke Markesky, EVP of Operations at Cendyn, unpack what is actually happening behind the scenes of AI-powered hotel search and what hotels should be paying attention to right now.

You’ll learn:

• How traveler search behavior is evolving in the AI era
• Why OTAs currently have an advantage inside AI-generated travel recommendations
• What MCP and AI connectors actually are, without the technical jargon
• How Google, ChatGPT, and Claude are reshaping hotel discovery experiences
• What hotels can do now to improve visibility, authority, and direct booking opportunities

Download the webinar and explore how AI search is redefining hotel discovery, booking journeys, and the future of direct revenue.

Originally published on: www.cendyn.com