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2026 Commercial Strategy Conference - Singapore
Presentation Downloads

The agenda for the 2026 Commercial Strategy Conference was a huge success! Thank you to all the incredible speakers who shared their industry expertise. And thank you to all attendees that made it a fantastic 2 days of connecting face to face again in the industry that we all give our heart and souls to.

Mini Roundtable Discussion Summaries

Why Don't We Manage F&B Like Rooms?

Why Don’t We Manage F&B Like Rooms?

10th June 2026

Why Don't We Manage F&B Like Rooms? Josephine Salleh Director of Project Management, Black Coral Consulting As commercial strategy continues to evolve across hospitality, one area remains significantly less mature [...]

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The Packaging Truth: What Hotel Guests Really Want

The Packaging Truth: What Hotel Guests Really Want

10th June 2026

The Packaging Truth: What Hotel Guests Really Want Casey Angus Director of Digital Marketing, Fairmont Singapore & Swissotel The Stamford & National Advisory Board, HSMAI Singapore At first glance, hotel [...]

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Small Hotel, Big Energy

Small Hotel, Big Energy

10th June 2026

Small Hotel, Big Energy: How Independent Hotels Are Competing in a World of Mega Brands Celeste Lee Group Director of Revenue @ Naumi Group and National Advisory Board, HSMAI Singapore [...]

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Let's Discuss China: Why Hotels Need a Different Playbook

Let’s Discuss China: Why Hotels Need a Different Playbook

9th June 2026

Let's Discuss China: Why Hotels Need a Different Playbook Sunny Yu DOSM - Andaz Pattaya Jomtien Beach and President - HSMAI Thailand Chapter China remains one of the world's most [...]

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Is Your Hotel Really Set Up for Wellness Travel?

Is Your Hotel Really Set Up for Wellness Travel?

9th June 2026

Is Your Hotel Really Set Up for Wellness Travel? William Browne Cluster Director of Revenue Pan Pacific Orchard & PARKROYAL COLLECTION Marina Bay, Singapore and National Advisory Board, HSMAI Singapore [...]

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From Order Taker to Trusted Advisor: Elevating Hotel Sales Conversations

From Order Taker to Trusted Advisor: Elevating Hotel Sales Conversations

2nd June 2026

From Order Taker to Trusted Advisor: Elevating Hotel Sales Conversations Heather Scharmer President & Founder, HMS & Company After more than 35 years in hospitality, one thing remains true: clients rarely [...]

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Day 1 Conference Sessions

DAY 1 Speaker  PDF Download Videos
Changing Mindsets in Leaders Teams

Heidi Gempel
Adapting to the Changing Expectations of Customers in Hospitality Loyalty Programs: What Every Hotelier Needs to Know

Emilie Couton, Philip Schaetz, Carolyn Wishnowski

The New Era of AI Powered Travel Discovery

Amy Read

Next Generation Revenue Management: How AI is Transforming Demand Intelligence and Pricing

Tracy Dong

Designing Upsells That Convert: What Guest Behaviour Is Really Telling Us

 Dan Hiza

Global Perspectives from HSMAI

 Brian Hicks, Glen Grosic

China, AI Technology & The Future of Travel in Asia Pacific

Gary Bowerman

The AI First Guest: What Commercial Leaders Must Rethink in 2026

Anurag Jain

Breakout Sessions: Commercial & Marketing
Navigating the New Era of APAC Travel: What Guest Sentiment Reveals for 2026–27

Jenna Xue

The Future of Guest Communications Omni-channel AI

Daniel Mourad

Breakout Sessions: Revenue & Distribution

Stop Flying Blind: The Case for Real-Time Commercial Intelligence

Ashley Yeo

HEDNA Presents: The State of Distribution & Corporate Travel 2026

Lesley Ieremia, Alicia Chong, Pranjal Kalra

From Rate Chaos to AI Clarity: Aligning Pricing, Channels and Systems

Charline Boccara Kehlani, Basak Denizci Guillet, Tejveer Singh Bedi, Mayuresh Tanpure

The Business of Designing Hotel Restaurant & Bar Experiences – What Actually Drives Return Guests

Puneet Mahindro, Andrew Ing, Brandon Grusd

Is Your Hotel Relevant Enough to be Chosen

Philip Schaetz

Day 2 Masterclasses

DAY 2 Speaker PDF Download Videos
From Operator to Architect:
Why Revenue Management Doesn’t Disappear When AI Gets Better

Prof. Sherri Kimes, Pallavi Nirula Nath
Data That Delivers – Actionable Insights from Commercial Leadership

Heather Scharmer, Anders Johansson

Commercial Leadership under Pressure

Heidi Gempel

Build Your 2030 Team – What Skills Will Your Future Team Needs

Michael Kruesi, Kiattipoom Kiatkawsin

Smart Revenue Management for Meetings & Events – KPIs, Optimisation and Strategic Upselling

Celine Quek, Tracy Dong

HSMAI Academy: Resources for Hoteliers

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