2025 Resort Marketing Conference - Phuket
Presentation Downloads
The agenda for the 2025 Resort Marketing Conference was a huge success! Thank you to all the incredible speakers who shared their industry expertise. And thank you to all attendees that made it a fantastic 2 days of connecting face to face again in the industry that we all give our heart and souls to.
(Day 1) Conference Sessions
| DAY 1 | Speaker | PDF Download |
|---|---|---|
| Driving Excellence: Building a Unified Commercial Strategy |
Aline Massart, Nadiia Dimitrova, Daniel Meury, Mark Ryan |
No Slides |
| Demand Insights You Can Act On: A New Era for Marketing & Revenue |
Sandy Wee |
|
|
Customer-Centric Commercial Strategy: Rethinking Resort Planning from the Guest Inward |
Heidi Gempel |
|
|
Retailing Smarter: Winning Strategies for Resorts Live Example: JW Marriott |
Mark Shrives |
Download |
|
Will Guests Find You? Cracking the Code to AI Search Visibility |
Apollos Gause, Javier Cuevas | |
|
F&B as a Revenue Stream: Making Outlets Stand-Alone Attractions |
Alex Tszyu, Nampetch Tipaxsorn, Pimpisa Sukpasert | No slides |
|
HSMAI Happenings |
Glen Grosic |
|
|
Phuket Hotels Association Happenings |
Jayne MacDougall |
|
|
Optimise your Resort Brand to Drive Results |
Yvonne De Suñer Beltran |
N/A |
|
Selling the Dream: How Digital Storytelling Converts Browsers into Bookers |
Leon Chan |
|
|
The Impact of Influencers |
Hadsadee Aungkanawin (Jack), Sunny Yu |
No Slides |
|
APAC Travellers Seek Personalisation: Study Reveals Untapped Revenue Potential for Hoteliers |
March Suthamwutinan |
Download |
|
Proof Wins: Converting Muslim Travelers at Booking |
Fazal Bahardeen | Download |
|
From Beds to Belonging: How Resorts Sell Feelings, Not Rooms |
Alexander Eaton |
Download |
|
Marketing KPIs in the Age of AI |
Jane Zhong, Rajitha Dahanayake |
No Slides |
|
Budgets are done, is your strategy the same as last year? You’ll need an update to win in 2026. |
Michael Belanger |
Download |
|
Digital Darwinism: Tech, Guests, and the Battle for Direct Bookings |
Samantha Williams |
Download |
|
Check-In to Their Hearts: The 2026 China Playbook |
Jane Zhong |
|
|
From Guesswork to Growth: Data-Driven Revenue Strategies for Hotels |
Jeong Pyon |
