The room is fixed. The stay is flexible. That’s where the real revenue lives. 

At HSMAI APAC, one message came through clearly. The future of hotel revenue isn’t about selling more rooms. It’s about shaping the entire stay — from booking to checkout. 

Across the region, hotels are already shifting gears. They’re moving beyond static inventory to meet guest expectations in smarter, more intentional ways. They’re earning more by doing it better, not by doing more. Here’s what that looks like in practice. 

Before Arrival 

Personalization doesn’t begin at check-in. It begins the moment a guest starts planning their stay. 

This is the perfect time to surface offers that feel like thoughtful extras. Guests might pay to check in early, move to a higher floor, select a better view, or add on something local and memorable. What matters is that these options feel tailored to them individually. 

• 72% of guests are willing to pay for a room view selection1 

• 70% say they’re likely to buy restaurant or bar vouchers if offered during booking2 

• 44% have purchased early check-in, and 75% say they’d do it again3 

And how you reach them matters too. 51% of guests prefer to receive upgrade offers through digital channels like email, SMS, or apps. That’s not just a convenience—it’s where conversion happens. This is where the right tools come in, helping hotels serve up curated extras that feel personal and timely, not transactional.  

At Check-In 

The guest has arrived. They’re on vacation time and open to upgrades that improve their stay. The right offer here can elevate the experience and drive strong uptake. Front desk teams need tools that work at their speed—fast, flexible, and integrated into their systems and workflows. That’s how relevant offers land without slowing things down. 

• 63% of guests are interested in spa services when offered at the right moment4 

• Another 63% say yes to a bigger room or better layout when prompted during check-in5 

When an offer reflects the guest’s reason for travel, time of day, or party size, it doesn’t feel like a sale—it feels like service. 

During the Stay 

Now the guest is settled. This is your window for mid-stay offers that feel timely. 

Dining, spa, workspace access—guests are more likely to say yes once they’ve had a chance to ease into the rhythm of their trip. 

• 53% of ancillary purchases happen mid-stay, especially for experiences and activities6 

• Guests aged 18–34 are 6% more likely to engage with mobile or SMS-based offers7 

• 83% of loyalty members have recently purchased ancillary products, and 92% are open to doing it again8 

These guests aren’t chasing upgrades. They’re responding to offers that make sense in the moment. When the timing is right, revenue follows naturally. This is demand management in real time. Unused services and inventory become high-value touchpoints when the offer is relevant and well-timed. 

At Checkout 

The bags are half-packed. Maybe there’s one more swim, one last breakfast, a slow morning before heading out. This part of the stay may be winding down, but it’s still full of potential. 

Guests aren’t typically asking for extras at the checkout desk. But if you catch them just before—on their final evening or over that last coffee—the right offer can feel like a small luxury. 

More time in the room. A final round of add-ons. Using points for that one last perk. These aren’t just revenue opportunities. They’re quiet ways to make a good stay end on a high note 

• 47% of guests have paid for late checkout9 

• 77% say they’d do it again10 

Late checkout isn’t about more time—it’s about ending on a high note. A small gesture, done right, can shape how the whole stay is remembered. 

One Last Thought 

This isn’t about pushing more options. It’s about designing a stay that flexes with your guest—and making the right offers feel natural, not transactional. 

Room inventory is fixed. The stay isn’t. The hotels that get this are already turning ordinary moments into measurable commercial impact. 

Explore more ways to turn guest moments into revenue at plusgrade.com. 

Sources 

[1–6, 9–10] Plusgrade Hospitality & Rail Study, 2024 

[7–8] Global Segmentation Study, 2024