The Upgrade Economy: How Smart Hotels Maximize Guest Spend

Hotels often focus on room rates—but what about everything else guests are willing to pay for? Today’s travellers don’t just spend on luxury; they value convenience, comfort, and control. Whether it’s early check-in, fast-track services, or premium add-ons, when the upgrade feels personal and seamless, it’s an easy “yes.”

In this insightful session, Dan Hiza, Vice President of Business Development – Hospitality Ancillaries at Plusgrade, shares exclusive traveller behaviour insights and real data from leading hotels. Discover proven, guest-led strategies to unlock incremental revenue without pushing harder.

Learn how putting guests in control not only boosts their spend—but keeps them coming back.

Watch the full session below: