With over two decades of experience in business strategy, digital marketing, and sales, I am a seasoned revenue optimization leader who drives growth and profits for Preferred Hotels & Resorts, the world’s largest independent hotel brand. As the VP of Hotel Revenue Optimization for the region, I am responsible for revenue growth, distribution, e-commerce, and the revenue analytics functions, as well as leading and coordinating all strategic decisions at the portfolio level across sales, marketing, and loyalty. I have a strong commercial acumen and a global outlook, having worked on several strategic projects ranging from performance-based marketing, implementing automated sales and revenue management systems, distribution platforms, revenue management education, and destination and hotel openings. I am also a certified revenue management executive (CRME) and a board member of HSMAI Asia Pacific, a platform of thought leaders in the revenue optimization function. I contribute frequently to regional and global publications and conferences on market insights, pricing, and revenue management. In my spare time, I enjoy creating content, reading, traveling, and photography.