Search engines are no longer just about keywords – they’re becoming intelligent, conversational and personalised. This session will explore how AI is transforming the way people get inspired and plan travel, and what that means for hotel bookings and online strategy. From SEO to AIO, get ahead of the curve and make sure your hotel is part of the conversation!

For today’s commercial leaders, harmonizing the intricate connections between sales, marketing, revenue management and distribution—the core commercial disciplines—is essential for maximising enterprise profitability. This won’t be your traditional panel! Join us as we illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team. We’ll discuss what works, what doesn’t work, and leave you with new strategies for you to take back to your team.