Salmah Rasheed holds the position of Associate Director and Head of Social Media at eMarketingEye, with over eight years of experience in social media marketing. Specializing in performance marketing and creative strategies, she leads impactful initiatives for top hotel chains across Southeast Asia and the Middle East. As a Meta Certified Media Planning and Measurement Specialist, Salmah leverages her expertise to deliver valuable insights that enhance campaign effectiveness and drive strategic growth.