Elly is a seasoned hospitality technology leader with over 20 years of experience helping hotels drive commercial success through innovation, data, and guest-centric strategies. As Senior Director of Sales, APAC at TrustYou, she works closely with hotel groups and independent properties across the region to unlock the power of guest intelligence and transform guest feedback into measurable business outcomes.

Passionate about the intersection of hospitality and technology, Elly specializes in leveraging AI, guest feedback, and customer data to help hoteliers enhance the guest experience, strengthen market insights, and optimize revenue performance. She believes that exceptional hospitality is built on a foundation of kindness, collaboration, and a genuine commitment to helping others succeed.

Throughout her career, Elly has partnered with diverse hotel portfolios across Asia Pacific, supporting them in streamlining operations, improving commercial decision-making, and adopting more holistic, data-driven strategies. She is also an active contributor to industry conversations, regularly engaging with hospitality leaders on the evolving role of technology and AI in shaping the future of the industry.

Today, Elly remains focused on helping hotels embrace a 360-degree commercial strategy, navigate the rapidly changing landscape of hospitality AI, and create sustainable growth through deeper guest understanding and smarter business decisions.