With over 13 years of experience in Sales & Marketing, I am a passionate hospitality professional specializing in revenue growth, market strategy, and business development. As Director of Sales &
Marketing (DOSM) at Novotel Bali Nusa Dua, I lead the commercial team in optimizing market positioning, driving sales performance, and strengthening brand visibility.My career spans B2B global distribution, MICE and Leisure sales, OTA management, and digital marketing,equipping me with a strong commercial mindset and a deep understanding of the travel industry. Previous roles at Hotelbeds Group, FuramaXclusive Ocean Beach Seminyak, and TAUZIA Hotel Management havesharpened my expertise in contract negotiation, revenue optimization, and strategic partnerships.I thrive on strategic planning, data-driven decision-making, and mentoring high-performing teams toachieve business goals. I believe success is driven by a combination of market intelligence, collaboration,and innovation.

A Personal Glimpse

I am deeply passionate about revenue management and building meaningful industry connections,whether through cultivating partnerships or leading teams toward shared success. I enjoy identifyingmarket trends, crafting impactful sales strategies, and continuously adapting to the ever-evolvinghospitality landscape.Beyond my hotel career, I run my own fashion business and work as a freelance mentor, teaching revenuemanagement and sales fundamentals to aspiring hospitality professionals.