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Thaifex HOREC Asia

5 March - 7 March

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Thaifex HOREC Asia

THAIFEX – HOREC Asia

Join HSMAI at THAIFEX – HOREC Academy Tradeshow!

Dates: 5th – 7th March 2025

Venue: IMPACT Muang Thong Thani, Bangkok, Thailand

HSMAI Booth: BB-60, Hall 12 (in front of the THAIFExclusive Club Lounge)

Thaifex HOREC Asia

HSMAI MASTERCLASSES:

REVENUE MANAGEMENT & MARKETING STRATEGIES

Date & Time: 5th March 2025, 2:30pm – 4:30pm
Venue: THAIFEX – HOREC Academy stage

Join us for an exclusive masterclass where industry leaders will share the latest trends and strategies in revenue management and marketing for hospitality. Gain valuable insights, connect with peers, and take your commercial strategies to the next level!

Don’t miss this opportunity to learn and connect with the best in the industry!

HSMAI ACADEMY AGENDA

Short welcome message and agenda for the afternoon.

Can social media really move the needle for your restaurant? Is Facebook or Instagram right for you? Or should you look at TikTok, the app so powerful the Americans tried to ban it? This session will give you a practical and powerful framework for superior social media that gets guests into seats. Be inspired by how some of the best in the business are realising real results.

Your menu is more than just a list of dishes—it’s a strategic tool that can drive profitability and guest satisfaction. In this interactive workshop, restaurant owners and managers will learn how to apply the Contribution Margin-Popularity Grid (also known as the Menu Engineering Matrix) to analyze their menu performance effectively.

Discover how to categorize your menu items into Stars, Plow Horses, Puzzles, and Dogs to make data-driven decisions on pricing, promotions, and menu design. We’ll dive into:

✅ Understanding Contribution Margin & Popularity: Learn how to calculate and interpret key financial metrics to assess menu performance.
✅ The Menu Engineering Matrix: Break down the four key quadrants and what they mean for your pricing and marketing strategy.
✅ Optimizing Your Menu: Strategies to boost sales of high-margin items, reposition low-performing dishes, and eliminate menu clutter.
✅ Design & Psychology in Menu Engineering: How visual placement, descriptions, and layout influence customer choices.

By the end of this session, you’ll walk away with a clear framework to refine your menu, improve profitability, and create a winning strategy tailored to your restaurant’s unique market.

This session will demonstrate the power of combining Artificial Intelligence (AI) and Experience Intelligence (EI) in restaurant revenue management. We will explore how data-driven insights and human expertise together drive profitability, operational efficiency, and superior guest experiences.

💡 Expected Outcomes
By the end of this session, attendees will:
✅ Understand how AI and EI work together to optimize restaurant revenue.
✅ Learn how to interpret AI-driven insights and apply human expertise.
✅ Gain actionable strategies to implement AI + EI in their restaurant operations immediately.

🔗 Bonus: Exclusive access to a free PerfectCheck trial for attendees! 🚀 Ready to unlock the future of restaurant revenue management? Let’s dive in!

Speakers

Details

Start:
5 March
End:
7 March
Event Categories:
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Website:
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Organiser

Koelnmesse Pte Ltd

Venue

Impact Muang Thong Thani
Tambon Ban Mai, Amphoe Pak Kret
Chang Wat Nonthaburi, 11120 Thailand
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