Join HSMAI at THAIFEX – HOREC Academy Tradeshow!
Dates: 5th – 7th March 2025
đź“Ť Location: IMPACT Muang Thong Thani, Bangkok, Thailand
HSMAI Booth: BB-60, Hall 12 (in front of the THAIFExclusive Club Lounge)
HSMAI Masterclass: Revenue Management & Marketing Strategies for Hospitality
Date & Time: 5th March 2025, 2:30pm – 4:30pm (UTC+7)
đź“Ť Venue: THAIFEX – HOREC Academy
Join us for an exclusive masterclass where industry leaders will share the latest trends and strategies in revenue management and marketing for hospitality. Gain valuable insights, connect with peers, and take your commercial strategies to the next level!
Don’t miss this opportunity to learn and connect with the best in the industry!
Short welcome message and agenda for the afternoon.
Can social media really move the needle for your restaurant? Is Facebook or Instagram right for you? Or should you look at TikTok, the app so powerful the Americans tried to ban it? This session will give you a practical and powerful framework for superior social media that gets guests into seats. Be inspired by how some of the best in the business are realising real results.
Your menu is more than just a list of dishes—it’s a strategic tool that can drive profitability and guest satisfaction. In this interactive workshop, restaurant owners and managers will learn how to apply the Contribution Margin-Popularity Grid (also known as the Menu Engineering Matrix) to analyze their menu performance effectively.
Discover how to categorize your menu items into Stars, Plow Horses, Puzzles, and Dogs to make data-driven decisions on pricing, promotions, and menu design. We’ll dive into:
âś…Â Understanding Contribution Margin & Popularity: Learn how to calculate and interpret key financial metrics to assess menu performance.
âś…Â The Menu Engineering Matrix: Break down the four key quadrants and what they mean for your pricing and marketing strategy.
âś…Â Optimizing Your Menu: Strategies to boost sales of high-margin items, reposition low-performing dishes, and eliminate menu clutter.
âś…Â Design & Psychology in Menu Engineering: How visual placement, descriptions, and layout influence customer choices.
By the end of this session, you’ll walk away with a clear framework to refine your menu, improve profitability, and create a winning strategy tailored to your restaurant’s unique market.