HSMAI at THAIFEX – HOREC Academy Tradeshow
Join HSMAI at the THAIFEX – HOREC Academy for an engaging session and networking opportunity.
Event Details
Session Title: HSMAI Masterclass: Revenue Management and Marketing Strategies for Hospitality
Date & Time: 14:30 – 16:30, 5th March 2025 (UTC+7)
Venue: THAIFEX – HOREC Academy
Location: IMPACT Muang Thong Thani, Bangkok, Thailand
Tradeshow Information
Dates: 5th to 7th March 2025
HSMAI Booth: Booth BB-60, Hall 12 (in front of the THAIFExclusive Club Lounge)
Come and visit us to explore the latest insights in revenue management and marketing strategies. Don’t miss this opportunity to connect and learn with industry professionals!
Short welcome message and agenda for the afternoon.
Can social media really move the needle for your restaurant? Is Facebook or Instagram right for you? Or should you look at TikTok, the app so powerful the Americans tried to ban it? This session will give you a practical and powerful framework for superior social media that gets guests into seats. Be inspired by how some of the best in the business are realising real results.
Your menu is more than just a list of dishes—it’s a strategic tool that can drive profitability and guest satisfaction. In this interactive workshop, restaurant owners and managers will learn how to apply the Contribution Margin-Popularity Grid (also known as the Menu Engineering Matrix) to analyze their menu performance effectively.
Discover how to categorize your menu items into Stars, Plow Horses, Puzzles, and Dogs to make data-driven decisions on pricing, promotions, and menu design. We’ll dive into:
✅ Understanding Contribution Margin & Popularity: Learn how to calculate and interpret key financial metrics to assess menu performance.
✅ The Menu Engineering Matrix: Break down the four key quadrants and what they mean for your pricing and marketing strategy.
✅ Optimizing Your Menu: Strategies to boost sales of high-margin items, reposition low-performing dishes, and eliminate menu clutter.
✅ Design & Psychology in Menu Engineering: How visual placement, descriptions, and layout influence customer choices.
By the end of this session, you’ll walk away with a clear framework to refine your menu, improve profitability, and create a winning strategy tailored to your restaurant’s unique market.