Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies.

Leave with knowledge of:

– Identifying the right metrics
– Overlaying those metrics with the right advertising platforms
– How to use your own data to segment and personalise advertising to convert at a higher ROI