In an era where AI is reshaping digital marketing, 2025 presents new opportunities for hospitality brands to level up their social media strategies. This session explores how AI-driven tools enhance engagement, boost bookings, and optimize ad performance. From generative AI transforming content creation to AI-powered media buying driving conversions, we’ll uncover actionable insights to help hospitality marketers stay ahead in an evolving digital landscape.

While South East Asia and Thailand particularly has always attracted foodies, what is the real potential for hotels to capture these local and international guests? How does one choose whether to dine at the hotel’s live station buffet, go check to the nearby hotel’s rooftop, try street foods, or browse the diverse food court in the fancy malls? There is a complexity for hoteliers to constantly keep up with multiple trends to find the right product strategy, not forgetting competition which unlike for rooms, are not only hotels. This session aims at providing insight numbers and understanding of the hotel F&B potential; so that we can effectively leverage our performance and stay profitable in this highly competitive environment.