Presentation Downloads
Thank you to all the talented, industry leading speakers who shared their expertise & best practices for success on the day.
| Topics | Speakers | PDF Download |
|---|---|---|
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Digital Marketing Insights: Comprehensive Guide for Hoteliers |
Sarawut Tantichote |
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Thailand Market Insights and a Crash Course in a World with Less Cookies |
Suchada Yansarasin |
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Powerful Trends in Brand Marketing for Revenue Growth |
Rachel Lai |
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Hotel Distribution: The Real Cost of Direct Bookings at the Dawn of AI |
Leon Chan |
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How to Digitally Attract Tourists from Russia & CIS |
Victoria Rossi |
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The Restauranteur’s Guide to Marketing Automation |
Puneet Mahindro |
Intel & Insights
Keeping the “Human in the Loop” in travel
Since the release of ChatGPT and other natural language processing (NLP) and large language model (LLM) tools, there has been a never-ending stream of articles and informatio
n about artificial intelligence in our industry. This advancement has been in the works for years. However, it is new to many of us, and the development of this technology has set the world on fire.
The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
he GDS is a highly effective distribution channel for hotels, yet many don’t take full advantage of it. Why is that? To understand the missed opportunities, we analysed booking data from independent hotels and groups across Europe and Asia Pacific. We also asked hoteliers about their GDS experiences. Some of the findings are quite eye-opening—they certainly caught us off guard!
