HSMAI Asia Pacific is proud to return to NoVacancy Sydney, taking place 23 & 24 September at ICC Sydney. As one of the Pacific region’s leading annual gatherings for hotel and accommodation leaders, NoVacancy brings the industry together to explore the technology insights and partnerships shaping the future of hospitality.

This year, HSMAI will host two dedicated sessions as part of the event’s summit programme:

• Day 1, 23 September — Hotel Marketing Summit: The New Marketing Mix: SEO vs GEO

and LLM-Driven Discovery, featuring Katie Cage (Choice Hotels), Michael Bongiovanni (Cendyn), Paul Hewett (In Marketing We Trust) and Jackie Douglas (HSMAI Asia Pacific).

• Day 2, 24 September — Hotel Leaders Summit: How Smart Hotel Leaders are Driving

Commercial Growth, featuring Amanda Cottome (La Vie Hotels & Resorts), Jason Zvatora (Outrigger Hospitality), Shaizeen Contractor (Trilogy Hotels) and Jackie Douglas (HSMAI Asia Pacific).

Both panels tackle the commercial issues that matter most to hoteliers today — from AI-driven discovery and marketing strategy to the leadership decisions driving revenue and growth across the region.

Visit HSMAI at booth 1262 to connect with the team, and register for your free pass using promo code HSMAI.

■ ICC Sydney | 23 & 24 September 2026 | Booth #1262