Earlier this year, AHLA/HTNG’s Global Technology 100 leaders created a resource to help hotels increase visibility, drive traffic, and grow direct bookings using the Model Context Protocol (MCP), structured content, and AI assistants.

To build on this work, HTNG launched a Distribution Architecture Rapid Taskforce (DART) to expand the resource and include new distribution architecture diagrams.

Designed for both business and technical audiences, these resources help the industry navigate a more modern and interoperable distribution future.

What’s Included

Architectural Roadmap

Provides a structured five-layer framework—Discoverability, Experience, Protocols, Systems, and Governance—to guide AI integration.

Standardized Protocol Integration

Utilizes emerging standards such as MCP, A2A, and AP2 to enable direct, secure communication between agents and hotel systems.

Agent-Ready Infrastructure

Modernizes core technology stacks, including PMS and CRS platforms, into real-time systems capable of secure, delegated authentication and orchestration.

Governance and Security

Implements essential guardrails, including audit logging and human-in-the-loop (HITL) approvals, to help manage automated commerce safely and securely.

These resources provide practical guidance for organizations looking to better understand the evolving role of AI in hotel distribution and direct booking strategies.

Get the latest version of the MCP_DART resource to explore the framework and distribution architecture in more detail.