112 AI Use Cases: How Hotels Are Putting Artificial Intelligence to Work
Artificial intelligence is moving beyond experimentation in hospitality, with hotels exploring practical applications across commercial strategy, operations and guest experience.
A study by the AI Hospitality Alliance (AIHA) and HEDNA has identified 112 unique AI use cases across 39 hotel systems, offering a valuable resource for hospitality professionals looking to understand where AI can make a difference.
The research explores applications across key areas, including:
- Revenue Management: Dynamic pricing, forecasting and commercial decision-making.
- Marketing & Sales: Guest segmentation, personalised marketing and customer intelligence.
- Distribution: AI search visibility, direct bookings and channel optimisation.
- Guest Experience: AI-powered guest communication and service automation.
- Hotel Operations: Workforce optimisation, automation and operational efficiency.
An interactive map allows hoteliers to explore individual use cases and discover how AI is being applied across different hotel functions.
For hotel commercial leaders, the resource provides a useful starting point for identifying opportunities, evaluating priorities and understanding the evolving role of AI in hospitality.
Explore the 112 AI Use Cases →
Originally Published by: AI Hospitality Alliance and HEDNA, August 2026.
