Singapore, 1st March, 2026

HSMAI Asia Pacific has announced a strategic partnership with TrustYou for 2026, expanding collaboration between the two organisations to deliver deeper guest insights and data-driven perspectives to the region’s hotel commercial leaders.

As guest expectations continue to evolve and AI-driven decision-making becomes increasingly important, the partnership will help hotel commercial teams better understand how guest feedback and sentiment data can inform marketing strategies, operational improvements, and revenue performance.

Through this collaboration, TrustYou will contribute its expertise and industry insights across HSMAI APAC’s educational and networking platforms, helping hospitality professionals translate guest feedback into practical commercial action.

As part of the partnership, TrustYou will contribute to the HSMAI APAC community through:

• Sharing data-driven insights on guest sentiment and reputation trends across the Asia-Pacific hospitality market
• Supporting industry discussions on how guest feedback and AI-powered analytics influence commercial strategy
• Contributing thought leadership and expertise at HSMAI APAC events and forums including Commercial Strategy Conference in Singapore
• Helping hotel commercial leaders understand how guest feedback data can drive stronger guest experiences and revenue performance

Jackie Douglas, President Asia Pacific at HSMAI, said:

Will Howes, Vice President, Asia-Pacific at TrustYou, commented:

By working together, HSMAI APAC and TrustYou aim to equip hospitality professionals with practical insights that help bridge the gap between guest feedback and commercial strategy, supporting hotel teams in making more informed decisions in an increasingly competitive market.

About TrustYou

TrustYou is the number one hospitality AI platform. Since 2008, hospitality brands around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities.

Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. Improve service quality based on surveys and reviews across the web, respond to all feedback with the help of AI, and market your reputation.

Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. Merge and master customer data, manage consent, and transform insights into effective marketing, personalised journeys, and higher lifetime value.

AI Agents: Intelligent, always-on agents that boost productivity and reduce operational costs. Available 24/7, they provide instant, personalised recommendations, answer inquiries, and optimise direct booking conversions.

Learn more at www.trustyou.com

About HSMAI Asia Pacific

HSMAI – Hospitality Sales and Marketing Association International is a global organization founded in the US in 1927. HSMAI Asia Pacific is the Asia Pacific arm of the organization, aiming to be a key influencer, pioneer, and the go-to industry resource for professional development, commercial strategies, and sustainability in the hospitality industry.is a leading professional association dedicated to advancing sales, marketing, and revenue management in the hospitality industry.

Through conferences, education, certifications, research, and networking events, HSMAI connects commercial leaders across the region and provides practical insights that help hospitality professionals grow their careers and improve business performance.

Learn more at https://asia.hsmai.org and https://academy.hsmai.org