Breaking Barriers: Aligning Hotel Marketing and Revenue Management to Optimize Demand

Marketing and revenue teams share a common goal: driving demand. But siloed strategies, conflicting KPIs, and fragmented data often hold them back.

In this session, we explore how hotels can align these functions to optimize performance by focusing on:

  • Using AI for smarter, proactive revenue strategies

  • Building stronger collaboration between marketing and revenue teams

  • A practical framework for unified demand optimization

  • Tracy Dong
    Tracy Dong Principal Industry Consultant, IDeaS Revenue Solutions

Watch the full session below:

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