The disrupted search:
how AI is changing the rules of travel discovery & hotel booking
Search engines were no longer just about keywords — they had become intelligent, conversational, and personalised. In this engaging session, Izaac Chan and Charline Boccara from Accor explored how artificial intelligence transformed the way people got inspired and planned their travel, and what that shift meant for hotel bookings and digital strategy.
They shared how the rise of AI disrupted the traditional travel search journey and what it took for hotels to stay visible and competitive. From SEO to AIO (Artificial Intelligence Optimization), attendees walked away with practical insights on how to ensure their hotel remained part of the conversation in the age of AI.
Watch the session video to catch up on the insights and stay ahead of the curve.
