Building the Right Tech Stack for Commercial Success:

In this highly practical session, Philip Schaetz, founder and managing director of CUBE, tackled one of the most asked questions in hospitality today: “What should the commercial tech stack look like for hotels?”

Philip broke down the essential components of building a tech stack that aligned with a hotel’s strategic goals — starting with a clear roadmap, followed by choosing technologies that supported those outcomes. He emphasized the critical role of system integration, showing how selecting tools that seamlessly worked together could eliminate redundancy and unlock new efficiencies.

Watch the session video to discover how to future-proof your hotel’s commercial tech ecosystem.