COMMERCIAL STRATEGY IS EVOLVING AND SO IS OUR CONFERENCE

In today’s world, commercial success doesn’t happen in silos. It’s built at the intersection of sales, marketing, distribution, and revenue optimisation—with collaboration, data, and strategy as the glue. That’s why HSMAI’s Commercial Strategy Conference is designed to bring all commercial disciplines together in one impactful event.

Since COVID, we’ve brought revenue optimisation, sales and marketing together under one roof. This year, we’re being even more intentional about integrating sales into the fold. The result? A conference that mirrors the way commercial strategy is actually being practiced across the industry.

This isn’t just a revenue event with sales & marketing sprinkled in. From negotiation strategy to AI applications and owner alignment, this year’s agenda is packed with content created for and by sales, marketing, distribution & commercial leaders—and built to help you navigate a fast-changing commercial world.

Here are just a few sessions not to miss:

Breaking Down Silos: Uniting Commercial Strategy for Maximum Profitability 

Join industry leaders, as they illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team.

What Every Sales Leader Should Know About Revenue Management, Marketing & Distribution

This session will break down the key insights and important trends every sales leader needs to know about these critical disciplines.

AI in Action: Transforming Hospitality Workflows for Maximum Productivity

Through real-world examples and interactive demonstrations, participants will leave with actionable strategies to implement AI solutions that deliver measurable results for their organizations.

Aligning Commercial Strategy with Ownership: Understanding What Owners Really Want

Learn how to better align your commercial strategies with owner objectives and strengthen your ability to communicate value through an asset management lens.

Plus: sessions on the customer journey, upskilling and reskilling, data, and commercial leadership skills that will future proof your team.

Whether you’re leading a sales, marketing, or revenue team, driving distribution, or managing the full commercial portfolio, this is the event for your whole commercial team—a shared space to get aligned, inspired, and ready for what’s next.

This is your must-attend event in 2025.