HSMAI has successfully launched and grown chapters using this model in Singapore, the Middle East, and Brazil, delivering measurable value to hotels, partners, and commercial leaders across each market.

Who Should Participate: Founding Circle partners may include:

• Hotel brands and management companies
• Ownership and asset management groups
• Hospitality technology and solution providers
• Tourism authorities and destination organizations
• Educational institutions and philanthropic partners

CASE STUDY – Singapore Chapter

In 2015, Marina Bay Sands Singapore provided funds to support the growth of the Singapore Chapter of HSMAI. This is a 10-year agreement, with a 3-year renewal point.In 2018, the agreement was renewed for the remaining 7 years. This sustained commitment to provide funding has allowed us to grow the Chapter at an amazing rate. Our initial goals were:

• ·More members
• ·Higher engagement of industry people in HSMAI
• ·Raise the brand of HSMAI by bringing more HSMAI products into the market

What has happened since 2014?

• Membership grew by 300% in year 1, 6% in year 2 and another 10% in year 3. Even better news is that we’re engaging with a lot more people in the industry, whether they are members, or they just attend events, the numbers are growing.
• In 2014, there was 6 x events in Singapore with a grand total of 86 attendees, in 2017 we held 11 events with a total of 380 people (over 400% increase on 2014 and 18% increase on 2017). Our social groups are growing, we are also continuing to grow the volunteer Board Members, including more educators and getting hospitality schools involved.
• In addition to the strategic goals, other achievements:
• Launched Annual HSMAI Revenue Optimization Conference and Digital Marketing Conferences for the first time in Asia Pacific
• Developed a strong ‘Revenue Advisory Board’ for the Region
• Developed a Digital Advisory Board, now the Marketing Advisory Board
• Designed, developed and launched a new Digital platform for the association including 2 websites, a new membership platform, HSMAI Academy and Learning Management System (LMS), Jobs, Events management, multi-currency payments, tracking and analytics and more
• Create 10 entry-level, online Revenue management courses known as the “Certificate in Revenue Management (Hospitality)”
• Create 10 entry-level, online Digital Marketing courses known as the “Certificate in Digital Marketing (Hospitality)”
• Created a hierarchical education plan for HSMAI using a product management approach and a vision to assist hotel staff as they grow their career
• Worked with Singapore Institute of Technology (SIT) and Fairmont Raffles to develop a video for Hospitality students about the role and value of Revenue Management in the Hospitality industry.

In addition to the strategic goals, other achievements:

• Launched Annual HSMAI Revenue Optimization Conference and Digital Marketing Conferences for the first time in Asia Pacific
• Developed a strong ‘Revenue Advisory Board’ for the Region
• Developed a Digital Advisory Board, now the Marketing Advisory Board
• Designed, developed and launched a new Digital platform for the association including 2 websites, a new membership platform, HSMAI Academy and Learning Management System (LMS), Jobs, Events management, multi-currency payments, tracking and analytics and more
• Create 10 entry-level, online Revenue management courses known as the “Certificate in Revenue Management (Hospitality)”
• Create 10 entry-level, online Digital Marketing courses known as the “Certificate in Digital Marketing (Hospitality)”
• Created a hierarchical education plan for HSMAI using a product management approach and a vision to assist hotel staff as they grow their career
• Worked with Singapore Institute of Technology (SIT) and Fairmont Raffles to develop a video for Hospitality students about the role and value of Revenue Management in the Hospitality industry.

To grow revenue for hotels and partners by Fueling Sales, Inspiring Marketing, and Optimizing Revenue.

Target Audience. HSMAI Vietnam will serve:

• Hotel brands, management companies, ownership groups, and independent hotels and resorts
• Properties across all price tiers
• Unit-level and corporate professionals responsible for sales, marketing, revenue, and commercial strategy

By joining the HSMAI Vietnam Founding Circle, partners play a defining role in shaping the future of commercial excellence in Vietnam.

Founding Partners Contributing US$10,000+ each

Sustaining Partner Benefits:

• Be a “Forever” Founder of the Vietnam Chapter i.e. permanent recognition for Initial founders
• Initial Joint Press release on signing the agreement
• Logo recognition on all Vietnam events as Founding Partner
• Logo recognition on HSMAI Asia Pacific website homepage as a Founding Partner for the HSMAI Vietnam Chapter
• PowerUp Vietnam Partnership. 15-minute solo or panel main stage speaking session at each of the PowerUp Vietnam events in 2026.
• Sustaining Partner recognition in many high -traffic pages on the website: e.g. https://hsmaiasia.org/vietnam/
• Logo on all HSMAI Vietnam public event communications, for any topic as our Development Partner
• Opportunity for 1 staff to be part of the Inaugural HSMAI Vietnam Advisory Board for contributions above US$10,000 per year. No competitive companies will be provided this opportunity once you pay for the 1st year.
• Dedicated broadcast email two times annually to the HSMAI Vietnam database including an article or whitepaper created by you (approved by HSMAI)
• HSMAI will provide an annual report on the progress of the Vietnam market development