Taisuke Watanabe is currently the Field Marketing Manager, Japan at IHG.

Taisuke Watanabe is a performance-oriented marketing and digital professional with over 10 years of experience in the hospitality and travel industry. He has worked with global international hotel chains like Hyatt, Hilton, Shanghai-la and IHG as well as technology and service firms like Micros, GTA and TripAdvisor. Taisuke is currently based in Japan. As Field Marketing Manager, Japan for IHG, he is responsible for developing above-property marketing strategy to drive acquisitions in the field of rooms and restaurants & bar. In this role, he develops, coordinates and communicates strategic initiatives and priorities for Destination Marketing, Digital Marketing, Campaign Marketing, Distribution Marketing, Loyalty Marketing, Social media Marketing, Partnership Marketing, Brand Guidance and Commercial Learning & Development.

Taisuke is also a member of the inaugural HSMAI Japan Chapter.

Taisuke Watanabe

IHG Field Marketing Manager, Japan

After graduating from a hotel school in the United States, he joined the Hyatt Regency Guam to enter the hotel industry, then worked in the travel industry at GTA and TripAdvisor, before working as a digital marketing manager at Hilton Worldwide, Shangri-La Hotel, and ANA InterContinental Tokyo, before assuming his current position in 2020.

In the last 10 years, he has gained a wide range of experience in marketing activities from digital to branding, including marketing research for consumer goods manufacturers, IT, web production, SNS management, sales promotion centered on advertising, strategy planning, policy implementation, budget management, content production, creativity, data management and analysis, etc. He is also a member of the HSMAI Japan branch when it was first established.