Pariva Rustagi is a senior commercial and sales strategy leader with more than three decades of hospitality experience across Asia Pacific, with deep roots in India. She has built and led high-performing sales organisations, driven commercial transformation, and helped businesses unlock sustainable growth through customer-centric strategy, data-led decision making, and disciplined execution.

Her strength lies in improving commercial performance and organisational capability across one of the world’s most dynamic and diverse regions. Her work spans strategic planning, operating model design, sales enablement, business performance, and large-scale commercial programmes that translate strategy into measurable outcomes.

Known for her transformational leadership style, Pariva is passionate about developing talent, building high-performing teams, and creating environments where people can thrive. She believes lasting business success comes from clear strategy, strong relationships, operational excellence, and a consistent focus on delivering value.

Beyond work, Pariva is deeply connected to travel, culture, and hospitality’s ability to bring people together. She remains committed to shaping the industry’s future by championing inclusion, women leaders, and inspiring young talent to see hospitality as a rewarding career path.