Natthawadee (Natt) Wongpanya is the Marketing Manager at Hyatt Regency Phuket Resort, where she leads the resort’s marketing strategy across digital marketing, public relations, brand partnerships, content development, and destination marketing.

Before joining Hyatt, Natt spent several years in the technology and entertainment industry, where she developed a deep understanding of digital platforms, online audiences, and content ecosystems. Her journey began at YouTube, supporting and collaborating with creators across Thailand before expanding into a regional role as an APAC Subject Matter Expert, working with teams across Asia-Pacific to enhance creator support and platform operations. She later joined Tencent WeTV Thailand, focusing on content acquisition and creator partnerships, connecting storytellers with audiences through original and platform-exclusive content.

These experiences shaped her passion for combining data, creativity, and storytelling to build meaningful connections between brands and audiences.

At Hyatt Regency Phuket Resort, she has led the repositioning of Casa Boho, developed destination-focused marketing campaigns, and established strategic partnerships with tourism organizations, media, and content creators to strengthen the resort’s presence across key international markets.