Josephine Salleh, CRME, CHDM, is Director of Project Management at Black Coral Consulting, bringing a blend of on-property hotel experience and regional consulting expertise across the hospitality industry. Having worked in revenue and commercial roles within hotels, she understands firsthand the realities of driving performance on the ground and not just in theory.

Today, she partners with hotel owners and operators to implement Total Revenue Optimization strategies, connecting departments and commercial functions into one cohesive engine. At Black Coral Consulting, Josephine and her team focus on strategies that hotel teams can realistically execute, delivering measurable and sustainable impact.

She is a strong advocate for advancing Total Revenue Optimisation beyond siloed functions and continues to champion the discipline across the industry.