Dr. Thraenhart a senior executive and global strategist with over 25 years of experience leading and transforming travel and tourism organizations. My expertise spans across increasing revenues, optimizing performance, and driving sustainable growth for both public and private sector organizations. As the former CEO of Barbados Tourism and Executive Director of the Mekong Tourism Coordinating Office, he consistently delivered impactful results by enhancing data-driven marketing, leveraging partnerships, and implementing innovative strategies. With deep experience in Asia Pacific (including China), Europe, North America and the Caribbean, Jens has consulted for tourism boards and hotel companies all over the world, and specialize in aligning destination strategies with measurable outcomes, maximizing ROI for stakeholders.

> Revenue Growth & Business Development:
Proven track record of increasing tourism revenues and optimizing profitability through innovative campaigns and partnerships.

> Performance Management:
Expertise in implementing performance metrics and data-driven strategies for continuous improvement across global tourism boards.

> Leadership:
Extensive experience leading cross-functional teams and managing complex tourism projects in dynamic, international environments.

> Sustainable Tourism:
Strong advocate for integrating sustainability practices with tourism growth strategies.

> Board Advisory & Consulting:
Advisor to various boards and organizations, offering strategic guidance on tourism development and marketing.

Website: www.thraenhart.com / Blog: https://tourism-campaigns.com/ https://balancedtourism.com/