Christine is an accomplished sales and marketing executive with over 30 years of experience across global hospitality and travel technology. She has held senior leadership roles at organizations including Lighthouse, Yanolja Cloud, D-EDGE, TRUST, Pegasus, and ANA Hotels (part of IHG), building a strong foundation in commercial strategy, distribution, and partnership-led growth.

She currently serves as Area Managing Director – SEA, at Preferred Travel Group, where she is dedicated to championing the growth and global success of independent hotels. Partnering closely with owners and leadership teams, Christine helps distinctive properties leverage the power of Preferred’s global brand, distribution, and network—while preserving their individuality, character, and sense of place.

Known for her deep understanding of global markets and cross-cultural business dynamics, Christine brings a balanced approach that combines commercial rigor with brand stewardship, supporting independent hoteliers in achieving sustainable, long-term growth.