Chetan Patel, Vice President of Marketing at Dusit International, brings over 25 years of hospitality experience, bridging the gap between compelling brand narratives and high-performance demand generation. Recognised for his data-driven approach, he excels in orchestrating holistic marketing strategies that optimise spend across diverse channels while cultivating lasting guest loyalty through CRM and direct booking initiatives. As the digital landscape evolves, Chetan remains at the forefront of innovation, actively leveraging artificial intelligence and predictive search technologies to capture guest intent and elevate brand visibility. A champion of seamless technology integration, he ensures that marketing not only resonates emotionally but also drives measurable commercial growth in a rapidly shifting, AI-influenced market.