Adam brings over a decade of commercial leadership, sales, and digital strategy experience to the hospitality sector. As Business Development Director (APAC) at Oaky by Plusgrade, he drives regional growth, helping hotel partners maximise guest value through data-driven upselling and personalisation. Previously, as a Director at InetAsia Solutions and Head of Sales at Dot Property Group, he built commercial teams delivering digital and tech solutions across Southeast Asia. Adam is known for his expertise in revenue optimisation, commercial strategy, and as an engaging industry speaker.