This one day event is where you will connect with like-minded professionals, share best practices, and build meaningful relationships with industry experts and peers. The conference provides a collaborative environment where you can expand your professional network and gain valuable insights from peer professionals across the country enabling you to take key insights back to your hotel to implement.

The HSMAI Resort Marketing Conference is where hospitality’s most forward-thinking commercial leaders come together to shape what’s next. For partners, it’s more than a branding opportunity—it’s a strategic platform to connect, engage, and grow alongside the hospitality professionals shaping sales, marketing, revenue optimization, and distribution across the industry.

The HSMAI Indonesia Advisory Board are excited to announce the launch of the HSMAI Commercial Optimisation Summit in Jakarta for the first time in 2026. The build-up to this stage has been carefully curated to ensure we’re delivering the right content to the right audience at the right time. Indonesia is the world 4th most populous country (over 280m), known for its 17,000+ islands, with Jakarta as the capital; it boasts significant natural resources, a growing economy & a rich cultural diversity. With an upwardly mobile population, the travel sector is growing fast making this an exciting market ripe for HSMAI to bring our unique, educational content to help the commercial hotel professionals increase their expertise. The Commercial Optimisation Summit will be held in Jakarta and will attract hotel corporate sales, marketing, revenue, distribution & commercial leaders, individual hotel commercial team leaders, general managers, hotel owners & management companies, marketing & revenue consultants. In addition, the conference attracts leading service companies in hotel tech and AI, revenue management, business intelligence, specialised marketing systems, social media companies & influencers, and hotel innovators & tech evangelists.