MASTERCLASS: Improving your Commercial Acumen
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MASTERCLASS: Improving your Commercial Acumen
12 October 2022 @ 1:00 pm - 3:00 pm SMT
$35
Singapore
Virtual Masterclass
12th October 2022
1 – 2pm
You will learn: * How to read, and gain insights from data and reports and turn that into commercial actions that increase ROI – Philip Schaetz, CUBE Thinking * How hoteliers can use data to improve ROI The attendees will simulate a hotel commercial team and work through a case study with Professor Sherri Kimes, Emeritus Professor, Cornell University * Work through a case study delivered by Ivy Esquero from Hilton
Speakers
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Ivy Esquero Head of Planning, Strategy & Insights – APAC, Hilton
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Professor Sherri Kimes Professor Emerita, Cornell University - School of Hotel Administration
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Philip Schaetz Founder and Managing Director, CUBE Thinking & HSMAI APAC Commercial Advisory Board member
