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HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING

1 April @ 4:30 pm - 7:30 pm BMT
POWER UP KNOWLEDGE EXCHANGE NETWORKING BANGKOK 01 APRIL 2026
HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING
POWER-UP BANGKOK - KNOWLEDGE EXCHANGE & NETWORKING
Wednesday, 01 April 2026
Oriental Residence, 110 Witthayu Rd, Lumphini, Pathum Wan, Bangkok 10330, Thailand

Registration: 3:45pm | Event: 4:30pm – 7:30pm

HSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.

This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.

The format for the event is a mix of Knowledge Exchange & Networking. 🥂

Join us for a unique opportunity to meet your peers and engage with hotel leaders.

HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING
HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING

AGENDA

Thailand’s hotel distribution landscape is evolving rapidly. This session is a data-rich  sharing for an overview of the latest industry performance and key B2B trends.We’ll cut through the complexity to show how smart technology can help you prioritize high-performing channels while seamlessly managing your entire distribution network.

Attendee Takeaways:

1. A clear picture of Thailand’s latest hospitality data and market shifts

2. A strategic approach to focus on key channels and automate broader distribution

3. Practical knowledge of tools that streamline rate and inventory management

For today’s hospitality commercial team, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven, “spend-ready” guest journey. This session explores how to unify siloed data to engineer a seamless, high-margin journey that turns one-time visitors into lifelong advocates.
Update from HSMAI on what’s happening in your location and upcoming events, education and publications.
  • Sunny Yu DOSM - Andaz Pattaya Jomtien Beach and President - HSMAI Thailand Chapter
Insights from a Global Meeting Planner explores the latest MICE trends, how global meeting planners work, and the perspectives shaping decisions across different regions. The session reveals real, often unseen insights into how planners think, evaluate value, and select destinations. It also highlights what hoteliers can do better to align with these expectations and seize emerging opportunities. By understanding these dynamics, Thailand can adapt to an increasingly competitive landscape and take advantage of the evolving global environment.
  • Ng Lai Yin Head of Hotel Business Development and Solution, APAC, Trip.Biz
An insightful discussion on 2026 corporate travel with a strong Thailand and Southeast Asia focus, featuring industry leaders. We’ll unpack shifting demand across Bangkok and key SEA markets, evolving traveler expectations, and regional disruptions, while exploring how technology is reshaping distribution and connectivity. Expect sharp perspectives, local market insights, and practical takeaways to navigate what’s next in the region.
All session speakers and attendees debrief for a group robust discussion on topics presented.

PARTNERS

HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING
HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING

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