This session will cover the areas of Digital Marketing for hotels and accommodation properties. Learn how you can use digital channels to improve your revenue, bookings and profit.

Brand.com as a Distribution Channel

• Why Direct Bookings?


• Brand vs. OTA


• How to increase Bookings from your Brand Site?


• Measuring success

Engaging your guests and future guests:

• 5 tips for increasing conversion on your own website


• Maximise your hotel’s past guest & new guest engagement, retention & acquisition strategy while generating high ROIs


• Find out how to create and publish enticing and value-rich content, to develop a deeper level of engagement between the brand and travel consumer – and ultimately address goals such as driving revenue, building brand awareness, and increasing social media followers.

Trainers: