Commercial Strategy Conference APAC 2025
Uniting education, collaboration & innovation for 25 years
Hosted at Marina Bay Sands, Singapore
Executive Summary
Commercial leaders don’t wait for change — they build it. The HSMAI Commercial Strategy Conference APAC brought together over 210 hotel commercial leaders from 21 countries to accelerate commercial growth strategies, deepen cross-functional collaboration, and shape the future of profitable hospitality in Asia Pacific.
For 25 years, HSMAI has united the people who drive hotel performance — sales, marketing, revenue, distribution and commercial leadership. This conference continues that mission, evolving from ROC into a fully integrated commercial strategy platform that reflects the reality of today’s hotels: performance is no longer built in silos.
This year’s event delivered a world-class commercial learning experience across strategic conference sessions and hands-on masterclasses — bringing to life data-driven insights, revenue growth strategies, and real leadership conversations to drive measurable commercial impact.
Conference at a Glance
Highlights
- ✓High-impact commercial program spanning strategy, leadership and performance.
- ✓Hands-on masterclasses built for real implementation — action over theory.
- ✓Cross-functional collaboration between revenue, sales, marketing & distribution leaders.
- ✓Exceptional regional reach across Asia Pacific.
- ✓Strong partner ecosystem supporting commercial excellence.
- ✓World-class venue experience thanks to Marina Bay Sands.
Watch The Highlights
Scan to see the conference in action!
Our Valued Partners
Attendee Insights & Commercial Reach
Hotel-First Focus
Learning and discussions were led by operators, ensuring relevance and value.
- ✓Operator-led conversation → strong relevance and engagement.
- ✓Ideal mix for partner value while keeping hotel leadership central.
A Leadership Audience
A strong commercial leadership audience with decision-makers dominating the room.
- ✓41 senior executives (VP & Above).
- ✓81 department heads & strategic leaders.
- ✓Majority influence on commercial strategy and spend.
The Full Commercial Engine
Real cross-function engagement, reflecting commercial as a team sport.
- ✓Perfect mix → collaboration between Sales, Revenue & Marketing.
- ✓Reinforces commercial strategy as a team sport.
A Regional Commercial Hub
CSC APAC achieved regional diversity, attracting talent from across Asia Pacific and beyond.
- ✓Conference positioned as a regional commercial hub.
- ✓Strong growth potential in India and Korea in future editions.
This year’s CSC APAC attracted a high-quality commercial leadership audience with strong operator presence, cross-functional representation and senior decision-makers — delivering significant value for partners and the hotel community.
Partnerships, Impact & What's Next
Powered by Industry Collaboration
CSC APAC was proudly supported by partners driving innovation in hospitality. They didn’t just sponsor — they contributed thinking, shared solutions and advanced commercial conversations that matter for hotels today.
- ✓High engagement platform for partners.
- ✓Meaningful conversations with hotel leaders.
- ✓Brand visibility before, during and after the event.
- ✓Trusted platform endorsed by commercial decision-makers.
A Connected Commercial Community
This year’s conference brought together professionals from 70+ hotel brands & ownership groups, including:
“Hotels that win don’t wait for change — they lead it. CSC APAC brings together the people who take action, who build commercial strategy with purpose, and who move our industry forward.”
For Sponsors & Partners
Partner with HSMAI Asia Pacific to engage the region’s commercial leadership community.
Contact UsFor Commercial Leaders
Grow your capability year-round through HSMAI membership, masterclasses and certifications.
Learn MoreSee You In 2026!
The journey continues. Stay tuned for details on our next event.
CSC 2026