HSMAI APAC Awards Judges

HSMAI APAC Awards Judges

HSMAI APAC Awards Judges

Are you interested in judging the HSMAI Trailblazer and Rising Leaders Awards?  We need many judges from different areas of hospitality to assist in picking the best from the submissions we receive.

For volunteer positions, please fill out the application to share your experience, knowledge, and primary areas of interest. 

Becoming A Judge –  

HSMAI is looking for expert hospitality, travel, tourism, and/or media experts to participate as judges. This is a great opportunity for you to share your knowledge and get an insider’s look at travel marketing practices. Judges are held to the highest standards for integrity, fairness and objectivity. Judges must keep information contained within each entry confidential. Adrian Award judges must recuse themselves for scoring any entry that may represent a conflict of interest. If you are interested in becoming an HSMAI Awards judge, we welcome your application. 

Qualifications: 

  • At least eight years of hospitality, travel, or marketing or specific media experience in advertising, public relations/communications, electronic media, publishing, travel writing, destination or product marketing.
  • Aptitude for current trends in any or all commercial areas of sales, marketing. revenue, distribution, Public Relations or Commercial Strategy.
  • Ability to be objective.
  • Capacity to hold to a commitment of confidentiality regarding the work and results viewed during judging, and the results of judging.
  • Desire to contribute to your profession.
  • Integrity not to judge categories in which your firm or client has entered.
  • Availability to contribute approx 3 hours (total) between 1st February and 15th April, 2026.
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About You

Your Name (As you want it to be published)(Required)
Please provide your international phone number. For example, +6512341234 for Singapore.
Your Location(Required)
Please share details. 300 word max.
Have you judged HSMAI Awards competition previously?(Required)
Where do you spend most of your time? (Pick up to 3 areas where you have the most experience)(Required)
Categories Entered (are you or your company planning to submit an entry?(Required)
Answering yes does not exclude you from judging the awards. You will be assigned a judging category that is not in direct conflict with the category you enter.

Agreement

As a judge of entries for competitive purposes in the HSMAI Awards competition, I agree to the following: I am qualified to be a part of the Awards Judging Team. In addition, I have blocked time on my calendar and will fulfill my commitment to judge in February/March. I agree that I will permanently treat in strict and absolute confidence all information that is a part of the competitive entries reviewed. I will not divulge any information contained in the entries, or their standing in the competition to others, nor will I take any action to use the information for my personal benefit. I agree that I have no conflict of interest in reviewing the information in the entries submitted and have no involvement with any potentially competitive organisation Contact HSMAI directly at info@hsmai-asia.org for questions regarding judging
Judge agreement(Required)
HSMAI APAC Awards Judges
Entries are evaluated in five equally weighed categories and scored based on a graduated point system ranging from 0-50 shown below:
  • Objectives 10 points
  • Creativity 10 points
  • Quality 10 points
  • Content 10 points
  • Results 10 points
  • Total 50 points

Industry experts are invited to serve as members of the Adrian Awards judging panel. Judges are comprised of advertising, public relations, communications, media, and digital professionals, along with leading members of the travel community. Judges determine category scores independently of one another and are asked to evaluate each entry based on its own merit and success with achieving its objectives as outlined in the entry’s Statement of Communication. Scores are then added cumulatively, and an average score is determined.

Each entry is scored by a minimum of three judges. All scores are computed electronically online and then reviewed and verified by officials of HSMAI. Final scores are not revealed.

For more information, contact us

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