2025 Resort Marketing Conference
Photos and Presentation Downloads

Driving Excellence: Building a Unified Commercial Strategy

Aline Massart,

Nadiia Dimitrova,

Daniel Meury,

Mark Ryan

Demand Insights You Can Act On: A New Era for Marketing & Revenue

Sandy Wee

Customer-Centric Commercial Strategy: Rethinking Resort Planning from the Guest Inward

Heidi Gempel

Retailing Smarter: Winning Strategies for Resorts

Mark Shrives

Will Guests Find You? Cracking the Code to AI Search Visibility

Javier Cuevas

HSMAI Happenings

Glen Grosic

Social Enterprise Meets Resort Hospitality: Weaving Guest Stories from Artisan Craft to Purpose-Driven Design

Selling the Dream: How Digital Storytelling Converts Browsers into Bookers

Leon Chan

The Impact of Influencers

Hadsadee Aungkanawin (Jack),

Sunny Yu

APAC Travellers Seek Personalisation: Study Reveals Untapped Revenue Potential for Hoteliers

March Suthamwutinan

Proof Wins: Converting Muslim Travelers at Booking

Fazal Bahardeen

Fireside Chat with a Marketing Agency

Jane Zhong,

Rajitha Dahanayake

Budgets are done, is your strategy the same as last year? You’ll need an update to win in 2026

Michael Belanger

Digital Darwinism: Tech, Guests, and the Battle for Direct Bookings

Samantha Williams

Check-In to Their Hearts: The 2026 China Playbook

Jane Zhong

From Guesswork to Growth: Data-Driven Revenue Strategies for Hotels

Jeong Pyon