The HSMAI Asia Pacific Commercial Awards recognise standout commercial achievements and leadership across the hospitality sector in Asia Pacific—highlighting innovative ideas, meaningful change, and successful business outcomes.

There are 2 categories:

• Rising Leaders – for professionals 35 years and under

• Trailblazers – open category (any age) and also open to marketing agencies producing work for hotel/hospitality clients

You’re eligible if you work in the hospitality sector in Asia Pacific, and your submission reflects an exceptional contribution—such as leading a project, launching a new best practice, innovating, or delivering a strong business result. Trailblazers is open to any age, while Rising Leaders is 35 and under.

Submit your most successful idea/strategy implemented during 2025–2026. Submissions can relate to areas such as Marketing, Revenue Management, Sales, F&B outlets, Spa, Meetings & Events, and Automation/Tech.

• Apply: You submit your own (or your team’s) award entry using the submission form.

• Nominate: A GM/Commercial Leader (or colleague) can nominate someone they believe should apply. Nominators’ name, job title, and country are shared so the nominee can verify the nomination (but the nominee won’t see the nominator’s email).

Your application will ask for a concise summary of your idea and results, including ROI, plus key details like target audience, objectives, channels used, and a short results achieved summary. You can also attach supporting files (max upload size shown as 256MB).

Yes—entries can be from individuals or teams (and everyone involved should be mentioned). Also, each hotel can submit multiple applications, as long as each submission is completed one category at a time.