
The New World of Luxury Travel:
Unique, Curated, and Personal
This insightful study, developed in partnership with The Harris Poll, identifies and spotlights the current climate of luxury travel as well as five key trends that are transforming the industry and shaping its future.

Through this deep understanding of the luxury traveler’s habits, desired experiences, and behaviors, the hospitality industry is empowered to evolve with innovative, visionary, and transformative experiences that meet and exceed the expectations of their guests, ushering in a new era of travel excellence at the highest level.


Methodology
This study was conducted by The Harris Poll on behalf of Preferred Hotels & Resorts from February 27, 2025, to March 10, 2025, among 503 affluent travelers.
This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
AFFLUENT TRAVELERS
ARE DEFINED AS:


More than half expect to increase their travel spending compared to 2024, with nearly two-thirds allocating more than $25,000 to their travels.
Luxury Travel
Is Thriving and
Evolving in 2025
Luxury travelers are setting ambitious agendas for 2025—planning 8 leisure trips on average, with 3 international journeys.

5 Key Trends Are Shaping the
Future of Luxury Travel
View the full Luxury Travel Report on Preferred Hotels & Resorts Page.
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