The rapid rise of generative AI is completely reshaping how travelers find hotels and resorts online. Gone are the days when traditional search engine results were the only gatekeepers. Today, guests increasingly ask AI-powered chatbots and smart search tools direct questions, receiving instant, conversational responses.

This shift demands more than just traditional SEO. It calls for a smarter, more targeted approach: Generative Engine Optimization (GEO).

Download our guide to Generative Engine Optimization for hotels and resorts!

Discover how your property can adapt to the AI era and remain prominently visible in AI-driven search results. This essential guide will provide you with:

• A clear introduction to what Generative Engine Optimization (GEO) is and why it matters for hotels and resorts.
• Insights on how GEO differs significantly from traditional SEO.
• Actionable, step-by-step tips to optimize your content and website for maximum visibility in AI-generated results.

Stay ahead of your competitors by mastering the new rules of digital discovery.

You can download the full guide here to explore the insights in detail.