How travellers are booking in 2025

The way people plan and book travel is changing rapidly—and hotels must evolve to stay competitive.

In this forward-looking session, Katie Moro, Vice President of Data Partnerships, Hospitality at Amadeus, shares unique insights into how traveller booking behaviours are shifting in 2025. From business to leisure travel, understanding the modern guest journey is key to capturing demand at the right time and place.

Key highlights from the session include:

  • New trends in how travellers search and book across different channels

  • How Artificial Intelligence is shaping future-facing success strategies

  • A practical guide to building a data-driven approach to attract and convert more guests

Whether you’re in marketing, sales, or revenue management, this session will help you align strategies across the full traveller experience.

  • Katie Moro
    Katie Moro VP Data Partnerships, Hospitality at Amadeus and Member of the HSMAI Americas Board of Directors

Watch the full session below:

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