BDRC’s 2017 Hotel Guest Survey (HGS) results show the impact of hotels brands’ “Guest Loyalty” rates on booking platform trends. The data demonstrates that OTAs continue to sustain their share levels while direct booking has recovered somewhat, mostly at the expense of review sites and other channels. The degradation of the hotel review site platform share (i.e. TripAdvisor) towards the end of 2017 appears to have been shared by OTAs and brands.
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