What are the essential Internet trends to watch? How is digital changing our lives and the world around us? Every year Mary Meekergeneral partner at KPCB and long-time technology soothsayerwades through a tremendous amount of research and conducts interviews with top industry experts to find out. Her 2018 annual report is chock-full of thought-provoking insights, from an outline of the ways in which consumer spending habits are shifting, to an exploration of how the nature of work is changing. One of the key areas that Meeker covers in depth is social media. Specifically, she examines the latest platforms, user behavior, advertising, and content evolutions. Here are 12 of the key social media observations from Meeker’s report that every marketer should be aware of:
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