Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, is celebrating the openings of five new hotels, three of which are the first college town properties, including Auburn, Alabama (Auburn University); Tallahassee, Florida (Florida State University) and Madison, Wisconsin (University of Wisconsin-Madison). Tru by Hilton has disrupted the midscale hotel category and continues to enter diverse areas, with upcoming hotel openings in urban, suburban, resort and interstate locations. Fresh, distinct and innovative, Tru by Hilton delivers a unique, quality experience for families, future students and alumni.
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